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Case Study

Indicia creates a marketing analytics environment with Amazon Redshift and Matillion ETL for Amazon Redshift for their client to derive value from multi-billion row, multi-terabyte data assets.

Indicia’s client had a great deal of extensively rich first party and behavioural data they weren’t making the most of. A single marketing analytics platform was required to synchronize solutions, handle billions of rows of data, and integrate with other technologies, including Alteryx, Tableau, and Adobe Campaign. Matillion ETL for Amazon Redshift has enabled them to do just that. 



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In this customer story, you'll learn:

  • How Indicia has linked together a client's individual projects to establish a single marketing analytics environment
  • How they are improving the granularity of data with Amazon Redshift and Matillion ETL for Amazon Redshift
  • How features such as Task History allow them to identify time consuming jobs, saving both time (in the regions of days) and money.

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